Sunday, 3 July 2011

Music video analysis- Kings of Leon

I chose to analyse a song by Kings of Leon called'Use somebody'.The genre of the bands music is indie/rock.
There are shots of the band used throughout, which is genuine tour footage and they can be seen in live performances,empthasised by close ups.
There are also shots of cities used to highlight the fact that they were on tour and travelling. These were also fast shots and used many different camera shots, for example: panning shots, long shots and birds eye view shots.
A close up of the singer is used as he begins miming the song. When the line 'You know that I can use somebody' is sang the first shot of the singer is straight cut to a shot of him and a woman. The shot is very short, suggesting that it is a flashback.

At the start of the chorus the colour of the shot is instantly turned black and white again indicating the past.
They are also seen doing everything they do in preparation for the concert including: arriving at the venue, in the dressing room, on stage, looking at the arena before concert and having fun. Real shots of the band are used which allow the audience to get a sense of the bands personality by seeing them when not performing. Also by using black and white and colour on certain shots, it shows the difference between the past and present.
The theme of love seems apparent via the shot of the singer and the woman kissing,and overall I think this is a fairly typical video for the genre of the music as a lot of rock music videos tend to use actual footage as part of their videos as apposed to pop videos.

Diary week 1

I'm looking forward to beginning the process of creating my music video- i have made rough plans, and gathered some music videos which I'd like to take inspiration from. Hopefully over summer i will begin to put these ideas into action and finalise plans for actors and locations.

Post production

Post-production is part of the filmmaking process. It occurs in the making of motion pictures, television programs, radio programs, advertising, videos, audio recordings, photography, and digital art. It is term for all stages of production occurring after the actual end of shooting and/or recording the completed work.
Post-production is, in fact, many different processes grouped under one name. These typically include:
Editing the picture / television program
Writing, (re)recording, and editing the soundtrack.
Adding visual special effects - mainly computer-generated imagery (CGI) and digital copy from which release prints will be made (although this may be made obsolete by digital-cinema technologies).
Sound Design, Sound Effects, ADR, Foley and Music, culminating in a process known as sound re-recording or mixing.
Transfer of film to Video or Data with a telecine and Color grading in a color suite.
Typically, the post-production phase of creating a film takes longer than the actual shooting of the film, and can take several months to complete.
Wikipedia

Creativity

Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art, etc.) that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.
Scholarly interest in creativity ranges widely: Topics to which it is relevant include the relationship between creativity and general intelligence; the mental and neurological processes associated with creative activity; the relationship between personality type and creative ability; the relationship between creativity and mental health; the potential for fostering creativity through education and training, especially as augmented by technology; and the application of an individual's existing creative resources to improve the effectiveness of learning processes and of the teaching processes tailored to them.
-Wikipedia

Digital technology

Digital technology has improved over recent years enabling access to many new programmes and products which enhance the experience the audience recieves. Editing software allows films to become much more realistic and exciting, and developments in equiptment such as cameras and lighting increase clarity and realistic settings. I will be using a green screen and umbrellas in order to create useful foundations for my music video to be built, and the green screen will allow ease via editing

Skill Development

Skill development is important in any path of life that you choose, if you have the ability to develop a skill quickly then that saves time and effort in your work and can benefit you in many ways. Last year I managed to develop skills in Photoshop CS3 quite quickly which helped me manage my time better with my work as I knew more of what I was doing. With my music video if I can learn to handle the camera well and handle the technology well it will make things a lot easier for me. Developing a skill does not just come easily though, it takes lots of time and practice as "Practice makes perfect." I will practice on editing softwares and try out different camera angles so that I know I have the right shot and this will get better as I keep on doing it.

Post modernism

"A general and wide-ranging term which is applied to literature, art, philosophy, architecture, fiction, and cultural and literary criticism, among others. Postmodernism is largely a reaction to the assumed certainty of scientific, or objective, efforts to explain reality. In essence, it stems from a recognition that reality is not simply mirrored in human understanding of it, but rather, is constructed as the mind tries to understand its own particular and personal reality. For this reason, postmodernism is highly skeptical of explanations which claim to be valid for all groups, cultures, traditions, or races, and instead focuses on the relative truths of each person. In the postmodern understanding, interpretation is everything; reality only comes into being through our interpretations of what the world means to us individually. Postmodernism relies on concrete experience over abstract principles, knowing always that the outcome of one's own experience will necessarily be fallible and relative, rather than certain and universal." - Wikipedia